Our Expertise

What is SEO?

Although website aesthetics and functionality are highly important for user experiences, sites need a high SEO ranking to drive traffic to the site. Fundamentally, visitors first must be aware of a website’s existence before they view and become active on the site. Many web searchers never become fully aware of certain websites because they are not visible to search engine spiders, or they do not receive high ranking based on organic ranking algorithms.

Upon searching the Web, users obtain results for their specific search based on search engine result pages (SERPs), which are categorized into two sections:

  1. Organic – occupies the primary real estate of the SERPs
  2. Pay per click (PPC) – occupies the right-hand side and sometimes the top of the SERPs.

In the research paper Fusing Website Usability and Search Engine Optimization, authors Visser and Wideman assert that, “on average, web searchers view no more than three SERPs for any particular search query”. In fact, the closer any particular web page ranks to the first position on the first SERP, the higher the chances are for searchers to view that particular web page. From a metaphorical perspective, SEO is used to draw visitors to websites through SERPs while usability is the glue that maintains visitors’ interaction with websites.

To achieve a high ranking, SEO is used to optimize a Website so it appears high up in search engine results pages. Unfortunately, most business owners are completely unaware of SEO. Correspondingly, the small percentage of business leaders that do understand this developing trend, have no idea how to effectively integrate the services into their organization’s digital strategy. VujaDay will develop an SEO action plan that will address site visibility as well as the creative elements of a website, including design and architecture to promote higher site rankings.

Our Strategy

When conjoined effectively,

SEO and Website usability

encourage user engagement.

In the Forbes magazine article 7 Reasons Why Your Business Should Invest in SEO, Steve Olenski highlights reasons for why companies need to integrate SEO into their digital strategy:

  • It works!
  • It is not going to stop working any time soon
  • It is cost-effective
  • It will increase market share
  • Rise of mobile bandwidth and local search optimization
  • Not having a healthy content profile is damaging
  • Competitors are doing it

We will work closely with you to identify specific goals, then develop a strategy and plan of action to achieve those goals. What do success and failure look like for you? We will not settle on “increased traffic,” or “better site rankings,” we want to improve ROI toward increased revenue, new sales, customer retention, increased downloads, signup boosts, and other organizational goals.

VujaDay’s process for execution and analysis involves staying ahead of competitors in terms of goals, priorities, and industry trends. We will never remain static, and will always maintain an eye on your company’s bottom line. Furthermore, VujaDay will remain transparent with how we achieve success with your goals. Hold us accountable! We are in this together so we will always offer metrics and analytics to ensure success with your ROI.

Does this sound good to you? Contact us to learn more.

Local SEO

Our Local SEO strategy will help you get the most out of your online presence. We will start by determining the health of your business’s online listings. We have done a lot of research and testing for local businesses who generally have no idea that their listings are incomplete, inconsistent, and often include duplicates. Below is a graphic that illustrates just how poor your business listing might be, without you even knowing!

Our local SEO strategy will build trust in your customers and in search engines

According to Moz, 73% of consumers lose trust in a brand if its listings contain inaccurate information. Don’t let bad data keep consumers from finding your business online! A strong local SEO strategy will:

  • Promote positive associations with your local brand by ensuring no customer is led astray by missing or incorrect data
  • Increase search engines’ trust in your business with a healthy data set that proves you’re a legitimate local resource that deserves to be ranked

We have a dedicated team that uses the most trusted tools on the market to ensure that your business listings are up to date, accurate and consistent across the most prominent Internet search platforms. Let us help you prevent missed opportunities, and lost business due to inaccurate business information online.

Our Local SEO package is an ongoing program that updates your information in a dynamic approach, while also maintaining it over time by:

  • Fixing incomplete listing
  • Fixing duplicate listings
  • Generating listings where they currently don’t exist

Ongoing maintenance of this online data is key to ensure that your business information remains up to date as 3rd party sources could alter your information without notifying your business.