Social Media Marketing

Everyone knows a powerful social media presence is the key to success. Here are 5 ways to grow your following using social media marketing in Philadelphia.

5 Ways to Generate Leads With Social Media Marketing

Social media is an excellent way to generate leads. A strong social media presence builds brand awareness and establishes your company as a thought leader in its industry. Considering that there are over three billion social media users worldwide, it stands to reason that you’ll find your audience on several of these platforms.

But, just how do you generate social media traffic? Here are 5 ways to grow your following using social media marketing in Philadelphia.

1. Know Your Audience

Developing audience personas defines everything from age demographics to what a day in their life is like and their favorite social platforms. Working with social media marketing companies for small business can help you define the best ways to deliver the content to your target group.

This can include paid social media advertising, content marketing, or a combination of both to increase your social reach.

2. Social Listening

To resonate with your audience, you need to know what they’re talking about and what matters to them. Then create posts that speak to those pain points and provide answers. When you’re looking into social media marketing in Philadelphia, listen to what people are talking about on your networks.

You can create posts that answer questions for your audience. When you provide relevant content it builds trust. If your audience finds relevant content on your page, they come back, comment on your posts, and share the information, generating leads for your business.

3. Set Goals

Social media goals are measurable. For example, if you want to increase brand awareness on Facebook you can measure the results of your campaigns by using Facebook analytics. You’ll look at data sets including the page’s fan count, how many impressions the post and page registers, a post’s reach, as well as clicks and shares.

4. Social Media Marketing in Philadelphia: Go Live

It’s no secret that video is one of the best ways to generate audience engagement on social media. To that end, live streaming has never been easier and it generates even more action from your audience. Social media is all about connection, and a live feed makes your audience feel as if they’re with you in the action.

In fact, a survey from Live Stream and New York Magazine found that 80 percent of consumers would rather watch a live video from their favorite brand than read a blog post.

5. Use Analytics

Each social media platform has its own analytics that you should use. Additionally, you can use Google Analytics’ Social Reports section to analyze social media traffic. There are several reports including sources, pages, conversions, Social Plugins, and Social Visitors Flow.

Using analytics helps you understand what works so you can build that content. It also highlights what needs work, so you can revise and optimize the posts that aren’t producing.

Drive Social Media Engagement

If you’re searching for a company to help you with social media marketing in Philadelphia, then get in touch with us here at VujaDay. We’re digital marketing and web design experts that know how to drive social media engagement. Check out our blog for more tips and tricks to build your online presence.

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