SEO for Schools



Introducing Sprints: SEO for Schools

A simple methodology for helping students and their families find your school online.
seo for schools

VujaDay Creative Digital Agency are marketing experts who specialize in SEO for schools. We have a team of experienced professionals who are passionate about helping schools improve their online presence while reaching their target audience. We work hand in hand with our clients to capture the unique identity of their school as well as create effective SEO for schools, along with a marketing strategy that will help them stand out online via a novel approach to SEO – Sprints.

You’re being lied to if you have been told: “SEO is an ongoing process.” Ultimately, this is a ploy to lock you into a long-term contract.

At VujaDay, our SEO for schools action plan involves short “sprints” that combine our proprietary technology with the careful attention of SEO experts. We’re able to complete 12 months of SEO work in 12 weeks.



SEO for Private Schools Works!

Wondering why you’re not ranking #1 in Google or why your school is not getting as many qualified applicants as your competitors? Subscribe to download “SEO for Private Schools Works” to learn how to move your school to the #1 spot for ALL relevant Google searches.

How We Approach Sprints: SEO for Schools

At VujaDay Creative Digital Agency, we have a unique process that helps us deliver results quickly and effectively. Our Sprints model is a tiered approach that starts with strategy, then puts that strategy into action via content and links. 
The Sprints model allows us to achieve results in a shorter amount of time while also ensuring that the foundations for our SEO for schools are set for long-term success. This means you are getting quicker results, with no long-term contract, for less money.
Strategy Sprint

Duration: 1 to 2 weeks

Technical review and improvements
Monthly reporting
Implementation session
Comprehensive SEO strategy
Full size content audit
Analytics scrub and corrections
Content Sprint

Duration: 3 to 4 weeks

Content creation
Content strategy
Topic research
Content calendar management
Keyword research
Link Sprint

Duration: 3 to 4 weeks

Full link scrub and audit
Target page identification
Target link type identification

Our Goals To Help Schools Include:

Raise Enrollment

As the world becomes increasingly digitized, parents are turning to the internet for information about schools. Thus, creating a memorable first impression as well as streamlining your school’s admission process on your website should be top priorities. By investing in SEO for school services, you are increasing the chances of being found online by parents. 

Moreover, a well-designed marketing strategy combined with an SEO-optimized website can help build credibility in the eyes of parents who will share their reviews, leading to an increased number of enrollments.

father and daughter holding hands

Increase Qualified Applications

Almost every school we work with is looking for certain qualities in their students. We have experience in creating website content that perfectly reflects what the school is looking for in its students. That being said, we will ensure that you are not only attracting students to your website but also students who fit your school’s requirements. This way, you are getting the attention of top-performing students who are more likely to apply to your school.

school admissions form

Optimize Websites

Unoptimized websites drive potential students away. Without an optimized website, schools are not able to take advantage of the benefits that SEO for schools can provide. We understand how important it is to have a well-optimized and well-designed website for schools. Accordingly, our SEO experts will help you identify possible challenges as well as other areas that need to be adjusted without compromising the voice and integrity of your school. We use proprietary software to provide a comprehensive website quality audit that will identify areas that need to be improved. From there, we will create a strategic plan and execute it flawlessly.

website quality audit

Create Engaging Content That Converts

More often than not, content stands as an important aspect of digital marketing strategy and SEO for schools. It helps you attract new students and their families to your website while also developing your relationship with the existing school community. 

Typically, the problem with school website content is that it is often too similar to others.  Due to the fact that schools often use the same stock images alongside copywriting found on other schools’ websites, students are unable to easily distinguish between schools. 

content creation

As a result, it is difficult to convey to your potential enrollees and their parents why your school is the best choice.

At VujaDay Creative Digital Agency, our team of expert writers will help you create both unique and engaging content that will set your school apart from the rest. In addition, we can also create video content along with infographics, which draw more attention than just plain text. With our content creation, we will give your school a voice that resonates with your school community and others.

Generate First Page Google Keyword Rankings

To increase optimization, we combined our content creation with in-depth keyword research to find relevant keywords that our writers integrate into every piece of copy they write. This way, the integrity and values of your school are captured through high-quality content that is properly optimized for search engines. As a result, this will give you an advantage over other schools that rely heavily on branded searches such as “school name + reviews” or “school name + website.” 

google search

Moreover, you will capture a wider audience on your website as you rank for numerous relevant keywords by regularly updating your website’s content. This includes blogs and new pages, as well as social media content for different platforms such as Instagram, Facebook, LinkedIn, etc. Nevertheless, it will be our goal to move your school up to the first page of ranking Google search results and keep it there.

Increase Domain Authority Through Backlinks

One of the most vital signals search engines look for when ranking websites is domain authority. Research shows that the best way to improve domain authority is through through backlinks. Backlinks, as the name suggests, are links from other websites that link back to your website. Metaphorically speaking, think of a backlink as a virtual handshake between two websites that shows both Google and website visitors that your website is trusted by others. 

The more backlinks you have from high-authority websites, the more credibility your website will have, resulting in a higher chance of ranking on the first page of Google. Our SEO experts can help you achieve this by reaching out to website owners and influential people in your industry or field and requesting them to include links in their content to your website.

SEO For Schools Experts

Our experts on SEO for schools are passionate about everything SEO-related. They have a strong understanding of the educational world, and know exactly what needs to be done in order to help your school achieve higher rankings in searches. Our founder, Dr. Vincent Day, has over two decades of experience in education including an Ed.D in Education Leadership and Management as well as an MS in Information Systems from Drexel University. This gives him a unique perspective on the field of SEO along with how to properly apply it to the educational landscape.



Using data from your website, this proprietary tool will offer a comprehensive analysis to forecast how much web traffic and revenue your website can get from Google with our help.

seo for schools



The tool pulls in data from your Google Analytics account and crosswalks it against SEMrush data from 10 of your competitors.



Using a series of advanced formulas, the tool calculates a series of growth forecasts predicting organic traffic.



A 4 page PDF that clearly shows how much traffic your website could (and should) be getting from Google.

What Our Customers Say About Us

VujaDay’s results have exceeded our expectations. From strategy to implementation and every step in between, they bring clarity, creativity, and conscientiousness to the process. At the same time, they welcome feedback and active partnership to ensure that their solutions are tailored to your organization's needs.

Carly RodriguezMarlborough School in Los Angeles

Vince and his team have been incredibly knowledgeable, patient, and supportive throughout the process. We trust them and they have the data and research necessary to feel comfortable embarking on the journey that is the digital marketing / SEO world

Julia MacMullanSpringside Chestnut Hill Academy in Philadelphia

Launch Your School's Website & Improve Marketing

Are you ready to transform the way your school brings in new students, connects with existing families, and supports its current students, parents, and faculty? It’s time to build a new foundation, get found online, and grow your school! Get in touch with us via phone, contact form, or email, and let’s get to work planning the perfect digital presence for your institution.