Raise Enrollment

As the world becomes increasingly digitized, parents are turning to the internet for information about schools. Thus, creating a memorable first impression as well as streamlining your school’s admission process on your website should be top priorities. By investing in SEO for school services, you are increasing the chances of being found online by parents. 

Moreover, a well-designed marketing strategy combined with an SEO-optimized website can help build credibility in the eyes of parents who will share their reviews, leading to an increased number of enrollments.

Increase Qualified Applications

Almost every school we work with is looking for certain qualities in their students. We have experience in creating website content that perfectly reflects what the school is looking for in its students. That being said, we will ensure that you are not only attracting students to your website but also students who fit your school’s requirements. This way, you are getting the attention of top-performing students who are more likely to apply to your school.

Optimize Websites

Unoptimized websites drive potential students away. Without an optimized website, schools are not able to take advantage of the benefits that SEO for schools can provide. We understand how important it is to have a well-optimized and well-designed website for schools. Accordingly, our SEO experts will help you identify possible challenges as well as other areas that need to be adjusted without compromising the voice and integrity of your school. We use proprietary software to provide a comprehensive website quality audit that will identify areas that need to be improved. From there, we will create a strategic plan and execute it flawlessly.

Create Engaging Content That Converts

More often than not, content stands as an important aspect of digital marketing strategy and SEO for schools. It helps you attract new students and their families to your website while also developing your relationship with the existing school community. 

Typically, the problem with school website content is that it is often too similar to others.  Due to the fact that schools often use the same stock images alongside copywriting found on other schools’ websites, students are unable to easily distinguish between schools. 

Generate First Page Google Keyword Rankings

To increase optimization, we combined our content creation with in-depth keyword research to find relevant keywords that our writers integrate into every piece of copy they write. This way, the integrity and values of your school are captured through high-quality content that is properly optimized for search engines. As a result, this will give you an advantage over other schools that rely heavily on branded searches such as “school name + reviews” or “school name + website.” 

Increase Domain Authority Through Backlinks

One of the most vital signals search engines look for when ranking websites is domain authority. Research shows that the best way to improve domain authority is through through backlinks. Backlinks, as the name suggests, are links from other websites that link back to your website. Metaphorically speaking, think of a backlink as a virtual handshake between two websites that shows both Google and website visitors that your website is trusted by others. 

SEO For Schools Experts

Our experts on SEO for schools are passionate about everything SEO-related. They have a strong understanding of the educational world, and know exactly what needs to be done in order to help your school achieve higher rankings in searches. Our founder, Dr. Vincent Day, has over two decades of experience in education including an Ed.D in Education Leadership and Management as well as an MS in Information Systems from Drexel University. This gives him a unique perspective on the field of SEO along with how to properly apply it to the educational landscape.