Are you interested in learning about how to build backlinks for all of your search engine optimization initiatives?
When it comes to SEO, backlinking is one of the most important aspects of boosting your online presence.
However, many business owners still don’t know what the term implies, or how to effectively use it. Taking some time to learn about backlinking and how it can boost your brand will pay off in a tremendous way.
Be sure to read below for an in-depth guide on how to build an effective backlink strategy for your company. Consider all this information as you refocus your marketing efforts.
What Is a Backlink?
A backlink is a term to define any link that connects one website from another. For example, when someone clicks on a link in a Forbes.com article that redirects them to another company’s site, that’s a backlink.
Many search engines, such as Google, have an algorithm that views a backlink as a “verification” of sorts.
In other words, the backlink that’s embedded on one site proves the credibility of the website that the link leads site users to.
Therefore, the more backlinks that you have to your website, the more legitimate your website looks in Google’s eyes.
However, there are black hat backlinking tactics that will have the opposite effect on your online presence.
If you’re caught spamming your links on random comment sections of various websites, Google will catch on and push you down the search results page as a consequence.
What Makes for a Legitimate Backlink?
Sure, everyone wants to use SEO tactics in order to get their websites in front of more people. But the trick is to do these tactics the right way.
Healthy SEO tactics are referred to as white hat SEO techniques and will help you skyrocket up the top results pages of search engines everywhere.
So the question has to be asked… how can you make sure you’re using backlinks that are clean, yet worthy of your efforts?
1. Place Them on Credible Websites
First, you want to make sure that the backlinks you’re using are being placed on a trustworthy website. So those backlinks on your buddy’s blog site won’t do you much good.
Think of some websites in your industry that you trust. Where do you go to when you want answers to your questions? Forbes.com? Entrepreneur.com? Thespruce.com?
If you’re unsure how to find authoritative websites in your niche, then reach out to a backlink SEO expert for assistance.
2. Links from Various Sites
One common misconception of backlinking is the “I’ll help you, you help me” way of thinking.
Many businesses offer links to other sites over and over again, thinking they’re building that site’s backlinking strategy. Unfortunately, links from the same page don’t speak to the “strength” of the website.
What’s more impressive to Google is a website that has links from many different websites.
In fact, if those various websites were to only link you once, then Google would find that as a significant positive for your brand.
3. Their Site and Your Site are Similar
One last aspect that many people don’t consider about backlinking is the need for your backlinks to be on sites that are closely related to yours.
This shows your brand as a leader in the industry. If other websites in your niche are talking about your products, Google sees it as an indication that you’re doing something right.
That’s why guest posts carry such an enormous value for your website. If you post guest posts on sites related to yours, it bodes well for your brand.
Ways to Build Your Backlink Strategy
Now that you know what makes for a credible backlink, it’s time to think of different ways to build your strategy for it.
Here are a few effective actions you can take to build up your backlinking initiatives for your website.
1. Use Quora to Your Advantage
If you haven’t used Quora before, it’s a website where people post questions and receive answers from knowledgeable sources.
You (the knowledgeable source) could benefit from Quora in the form of stronger backlinking and building customer loyalty to your brand.
How? By simply answering the questions your prospects have. Now, Quora doesn’t allow you to openly solicit on their site.
However, you can answer their question and wrap up your comment with something like “for more info on this topic, check out this article on my site that covers it”.
2. Follow the Links to Your Competition
As you reinforce your own backlink strategies, you want to make sure your competitors aren’t building theirs up. If they are, then you want to take action to rectify it.
By investing in a backlink tool, you can track each link that redirects site users to your competition’s site.
Once you’ve seen who is directing the links, you can reach out to them and request a link to your site as well. This won’t always work, but many sites will appreciate the effort and give you a backlink in response.
3. Guest Post Often
As previously mentioned, guest posting is the number one way to strengthen your backlink strategies.
If you’re hiring a backlink SEO service, then they can help you find reputable sites to post guest articles on.
The more sites you write guest posts for, the more exposure you’re giving your website in the eyes of the all-powerful Google algorithm!
Get Experience Behind Your Backlink Strategy Today!
Now that you’ve read this in-depth guide to building a backlink strategy, it’s time for you to refocus yours today.
Start by reading this article on how to find the best digital marketing agency for your needs.
For more inquiries, please be sure to reach out via our contact us page and we’ll be happy to assist you further!