There are 3.2 billion social media users across the world. Imagine what you could do with this constantly growing audience at your fingertips. Social media marketing for small businesses is crucial because of the large audience that social media channels hold. For small businesses, social media can make all the difference. Your small business could gain followers by the minute with the right social media strategy.
To learn more about social media marketing services for small businesses, keep reading. Plus, we’ll let you know about the best social media marketing service online.
Setting Your Goals and Getting Started
If your small business is going to enter the world of social media, you need to start by setting goals. What do you want out of your small business’ social media account?
Are you looking for followers, clients, sales, interaction, fame, or something else?
On top of setting goals, you need to prepare your strategy. Your strategy will be based on those goals that you’re setting.
This all may sound somewhat complicated and abstract so we’re going to break it down for you.
The best goal that you can set for your business in regard to its social media platform should follow the SMART framework. SMART stands for specific, measurable, attainable, relevant, and timely. Many companies use SMART as a way to make their goals and objectives, whether on or off social media.
Every objective that you want your small business to reach should follow the SMART framework, because it allows you to clearly understand your goal, how to reach it, and when it’s reached. If you set a SMART goal, it’s easier to see your business’ progress from the beginning to the end.
For example, you may want to increase your number of monthly subscriptions for one of your products. Let’s say that you currently have 200 subscribers, an achievable goal may be to reach 500 monthly subscribers within the next three months on social media.
After making this goal, you know exactly how many customers you need to bring in and when you need to do this by. Now that you know this, you can post about your subscriptions and draw attention to them, hopefully bringing your subscriber count up.
When you’re on social media, you may encounter some of your competitors pages or posts. While we don’t recommend lingering on their accounts, you may find that you can learn from what they’re doing.
One of the first things that you may want to do while you’re building your social media platform is to evaluate your competitions’ pages. Take note of what has and hasn’t been popular among their audience because ddds are that their audience is your audience.
You may want to see how your competitors are organizing their content and incorporating their products and/or services within their posts. Although it’s ok to get ideas from competitors, be sure not to cheat by copying their strategy as this would actually make you lose more followers than you would gain.
Use your competitors’ posts for inspiration. Gain some insight and start brainstorming for your social media organization.
Every well-organized business has some sort of content calendar. If you’re going to stay consistent on social media, a calendar is essential.
Some businesses have a strict content calendar that they prepare a week or so ahead of time. Others have general content calendars that simply state the subject or format of that day’s post.
The best piece of advice to keep in mind when approaching your schedule is to be active. Develop weekly, and monthly plans to post often—once a week won’t do it.
You should be interacting with your followers on a daily basis. If this seems overwhelming, you should consider planning your content ahead rather than waiting until the last minute. Ultimately, this type of planning will ensure that your followers will hear from you regularly.
Running Your Social Media Accounts
Now that you’ve gotten everything set up, you need to actually start creating posts and interacting with your followers. The social media process seems scary, but we have a few strategies to help you take the leap into running your small business’ account.
Quality Over Quantity
As we discussed, you should be posting regularly. However, make sure that you’re only releasing quality content that you’re sure will attract your followers (and others who aren’t following you yet).
While posting daily is great, your followers won’t appreciate underdeveloped, amateur work on a daily basis. Give every single post the attention it deserves because your followers often won’t think twice about clicking the unfollow button.
Your posts are important, but your engagement is arguably more important. If you aren’t answering direct messages or responding to comments, people won’t be as willing to like, comment, and share your content.
If you’re engaging more with your audience, they will be more likely to buy from you and support you.
As you’re managing your account, you’ll need to track your traffic and other statistics. If you focus on analyzing your data, you’ll see what posts are gaining the most attention.
Although some marketers will lead you to believe that numbers don’t matter, they do. The data will tell you how many people you’re reaching and how many of those people like what you’re posting.
Knowing this information can help you plan your posts (and products) in the future.
Social Media Marketing Services for Small Businesses
Social media marketing is the key to a small business’ success. If you’re looking to take advantage of all that social media can do, you should look into social media marketing services for small businesses.
Our social media marketing services here at VujaDay Creative Digital Agency will help your small business flourish on multiple platforms. It’s time that you and your business take advantage of all that social media has to offer.