Data from Statista shows consistent desktop internet use and exponential growth in mobile internet usage over the last ten years. People pick up their phones to scroll through emails, social media accounts, apps and websites 96 times a day, on average.
With so much time spent online, your business must ensure it takes every opportunity to increase revenue through the available digital channels.
Read on to discover the most effective digital marketing strategies companies are using to expand their reach and retain customers.
Increase Revenue With Digital Marketing
Put simply; digital marketing refers to the strategies and techniques you use online to grow your customer base and encourage repeat business. Consumers spend time online for work, leisure, shopping, socializing and learning. As such, you have a broad range of channels through which you can approach potential buyers. Additionally, we have unparalleled access to data that tells us about consumer data and lets us preempt customer’s needs.
As every entrepreneur knows, increasing revenue is all about knowing what your client base wants. With so many popular social media websites and so much content to create, the entire process can be overwhelming. At VujaDay, our marketing experts do the leg work while you’re busy running your business.
10 Types of Digital Marketing
Excellent digital marketing strategies target marketing efforts depending on people’s expectations. For example, on LinkedIn, offer career advice. Share an advert for a group event on Twitter or Facebook to encourage engagement and shares.
As Forbes has astutely noted — video content is the key to attracting Gen Z customers. But how do you capture who your audience is and find out what their expectations are? You’ll need to have a detailed understanding of demographics and user data to help you understand your target audience better and increase revenue.
The more you know your market, the easier it is to give them what they want. Internet data is giving us information about website use, social media use and app users — providing deeper insight into buyer behavior than ever before. Different strategies work better for different organizations. An expert digital marketeer can help you to work out the ones that will increase revenue in your business. Here are the 10 most effective forms of online marketing, in no particular order.
1. Video Marketing
YouTube marketing or video marketing is a fast-growing form of content marketing that is particularly effective among younger generations. however, it’s not just reserved for teens and tweens. A professionally produced meet-the-team video is the perfect addition to any website. It gives potential buyers a personal introduction to you and your team. Making the final sale is all about establishing an emotional connection with customers, and video content is excellent at triggering this response.
2. Influencer Marketing
Influencer marketing involves employing famous people who have an association with your brand to promote you. This is often done through Instagram, YouTube or blogging. It’s an expensive way to market your product or service, but it can be highly effective.
3. Instant Messaging Marketing
In today’s economic climate, consumers understand that they can take their business elsewhere if they’re not happy. As such, they have high expectations about lead times, response times and customer service. IMM is an excellent way of showing your client base that you’re responsive and dedicated to making them happy. Live chat provides an opportunity to make a sale online just as you would in person.
4. Pay-Per-Click Advertising
This somewhat outdated style of internet marketing is still very popular. However, it’s expensive and doesn’t give you the same ROI as content marketing or SEO-based strategies.
5. Affiliate Marketing
Affiliate marketing is great for people who have time to network and focus on establishing partnerships with relevant businesses and individuals. It involves an exchange between two parties who share a common interest and can help each through exposure to a new audience. Bloggers, social media influencers, shopping sites, website owners and other brands are just a few of the people to target.
6. Email Marketing
Smartphones play a central role in our lives and one of the results is the ever-burgeoning relevance of email marketing. It usually works best in combination with an expertly constructed content marketing strategy. Provide your readers with actionable content that brings value to their lives. This helps to secure your position as an authority figure within your field of expertise.
7. Search Engine Marketing
Search engine marketing is a form of pay-per-click advertising, not to be confused with search engine optimization. Every search engine results page has space at the top, which you can purchase. Surprisingly, hardly anyone clicks on these adverts — there are much more effective online marketing strategies.
8. Social Media Marketing
Social media marketing has probably been the most popular and effective form of digital marketing up until the last couple of years. These days, people see it as an excellent channel for customer service — which is one of the most effective forms of marketing in itself. It’s still a great place to gather data about your target market, and it’s ideal for posting content, getting shares and gauging public reaction.
9. Content Marketing
Content marketing is the fastest growing and arguably the best way to reach a broad audience and retain customers. It’s an indirect form of marketing that aims to engage the reader or viewer on an emotional level without any hard sell.When you create a content marketing strategy, you provide current and potential buyers with answers to questions relating to your vertical. This establishes you as a trusted organization and can go a long way to building those lucrative long-term customer relationships.
10. Search Engine Optimization
As Google’s algorithm continues to get more complicated, SEO is becoming an even higher priority in digital content creation. Most internet users navigate the internet using search engines, and they give us a fantastic insight into buyer behavior.To optimize your digital output for SEO, you’ll need to know what people are searching for an incorporate the right long- and short-tail keywords. You’ll also need to understand the importance of topical relevance, backlinks and formatting.
Increase Revenue With Digital Marketing in Philadelphia
At VujaDay, we work closely with companies in Philadelphia to establish priorities and help business owners achieve growth through their digital offerings. Explore success stories from previous clients and take a look at some of the cutting edge work we’ve carried out.