Skip to main content

According to Forbes, in 2023, an estimated 4.9 billion people around the world used social media. Indeed, students and parents alike stay glued to their smartphones, actively scrolling through social media feeds. If you’re wondering how to jump on the trend and promote a school on social media effectively, you’ve come to the right place.

Promoting a school involves more than just posting updates. You need a strategic approach to engage audiences and enhance your school’s presence online. We’ve compiled this guide with all the essential tools and strategies that your school needs to promote itself using social media.

Finding Your Voice and Choosing the Right Social Media Platforms

Before diving headfirst into creating content and social media posts, take a step back and consider your target audience. Are you a high school aiming to connect with parents eager to find the best fit for their teenager’s future? Understanding who you are trying to reach will guide your content strategy and platform selection.

Here’s a quick rundown of the most popular social media platforms and who they might appeal to:

  • Facebook: A great all-rounder, Facebook allows you to share news, announcements, events, and photos. Facebook is a good choice for reaching parents, families, and alumni.
  • Instagram: A visual platform that is perfect for showcasing photos and videos of student life, events, and achievements. Instagram attracts a younger audience, making it ideal for connecting with prospective students.
  • X (formerly known as Twitter): Perfect for quick updates, announcements, and sharing interesting articles or educational resources. Use this platform to engage in conversations and build relationships with other schools and educational institutions.
  • TikTok: This platform has exploded in popularity, especially among teenagers. If your school wants to showcase its fun and quirky side, consider creating engaging and informative TikToks.

Remember, you don’t need social media accounts on every platform. Choose 2-3 platforms that best suit your target audience and the type of content you plan to create.

Content is King: Creating Engaging Posts that Get You Noticed

Now that you’ve identified your audience and chosen your platforms, it’s time to get creative. The key to successful social media promotion is to create content that is both informative and engaging. Here are some ideas to get you started:

  • Showcase Student Achievements: Celebrate your students’ successes! Share photos and videos of award winners, student-athletes, academic achievers, and participants in extracurricular activities.
  • Highlight School Events: Promote upcoming school happenings like open houses, plays, sporting events, and spirit days. Be sure to use eye-catching visuals and clear calls to action to encourage attendance.
  • Offer a Glimpse into School Life: Give prospective students a taste of what your school is all about! Share photos and videos of classrooms, clubs, activities, and the overall school environment.
  • Get Interactive: Ask questions, poll students and parents, and encourage comments on your posts. You can easily spark conversation and build a sense of community by working in these types of posts.
  • Go Live: Consider using live streaming features to host Q&A sessions with teachers, admissions officers, or even current students. Streaming allows for a more personal connection with your audience.
  • Partner with Influencers: Look for student leaders, teachers, or even alumni who have a strong social media presence. Collaborate with them to create content that promotes your school from a student’s perspective.


  • Quality over Quantity: A few high-quality posts are better than a slew of low-effort ones.
  • Visuals Matter: People are more likely to stop and engage with a post that has a captivating image or video.
  • Be Consistent: Develop a regular posting schedule and stick to it. This consistency will help you stay top-of-mind with your audience.

Let VujaDay Help Your School Craft a Winning Social Media Marketing Strategy

social media marketing strategy for schoolsImplementing these tips and strategies can help promote your school on social media and build a thriving online community. Remember, social media is a powerful tool for connecting with your audience and telling your school’s story. So get creative, have fun, and watch your school’s online presence flourish.

For a more tailored approach to crafting a winning social media strategy, partner with VujaDay Creative Digital Agency. Visit our website to learn how our digital marketing expertise can drive more traffic to your site. Let us help you create meaningful connections with your audience and make your school shine in the digital space. Contact us today to learn more about our services.