Small businesses regularly need to be on the lookout for new ways to reach their clients. Accordingly, with over one billion active users, Instagram is a vessel for business owners who want to increase their revenue while influencing new leads.
Yet, most small business owners need to figure out the most powerful techniques to use Instagram to help themselves grow. Instagram can be beneficial in numerous ways for small business owners.
Be sure to keep reading for our guide on why you should tap into the power of Instagram for small businesses.
Build Customer Relationships
In 2021, customers expect to be able to contact businesses through social media. Whether they need to ask questions, resolve issues, or learn about new products, social media is an efficient way to get in touch with a business—customers demand attention.
To satisfy customers’ needs, small businesses need to engage with them using social media tools. Instagram provides a plethora of ways for businesses and brands to interact with their customers on the platform.
- Post compelling photos plus videos on your main feed
- Ask questions and go behind the scenes using Instagram stories
- Create longer and authoritative video content using IGTV
- Go live on Instagram along with answering questions from your followers
Using Instagram’s features, small business owners can build lasting relationships with customers.
Furthermore, connections can develop when brands reveal personal information. Using Instagram for small businesses helps owners and marketers apply engaging storytelling tactics. As a result, customers can form a deeper bond with companies through Instagram.
Reach a Wider Audience
Connecting with customers, conversely, Instagram is a powerful tool to reach out to a wider audience. Creating content that appeals to a small business’s target audience can help to widen its scope to attract new leads.
Granted, a small business posting on Instagram needs to know who its target audience will be. Undoubtedly, several questions can be asked when narrowing down a specific target audience for a small business.
- What age range do the products or services appeal to?
- What type of job does the customer have?
- How old is the average person buying products or services?
- Where are they located?
- What are their needs?
- Are they often using Instagram?
Answering these questions, among many more, can help to reveal the audience a small business wants to attract when marketing.
For this purpose, a business’s target audience needs to be in mind while creating Instagram content. It helps to widen the range of people that follow them on the platform.
Create a Brand Personality
Defining a target audience can also help to influence a brand’s personality. Simultaneously, small businesses need to create their own personality.
Consequently, this will help to showcase how they want to be portrayed on social media. Basing branding on a target audience can help that audience connect even more with the company.
Yet, the biggest question is how to use social media marketing to create a brand personality that can shine through on a platform such as Instagram.
Branding on Instagram or any social media platform is about creating an identity for a business. Nevertheless, it can be done through photographs, videos, graphic design, text posts, in addition to other Instagram tools.
Creating a brand identity starts with consistency. Once a small business has figured out the personality they want their brand to emulate, they will need to stay consistent with it. Moreover, doing this will give a transcendent first impression to potential customers.
Launch Advertising Campaigns
Another way to showcase a brand’s personality to start reaching a wider audience is by running Instagram advertisement campaigns.
This approach requires small businesses to invest a bit of money if they want to push their content in front of the right people. Analytics can be used to share insights for business owners regarding the ROI of paid campaigns.
Instagram provides businesses with an efficient way to boost their campaigns to specific audiences, consequently, increasing their brand awareness. Each advertisement will display in three different categories on Instagram.
- Core audience – people with a specific gender, location, age, interest, and other demographics that Instagram has gathered
- Custom audiences – Instagram allows businesses to engage their advertisement with audiences that already have a relationship with them, such as through social media, email, website, etc.
- Lookalike audience – target customers that are similar to the customer base a business already obtains
Ordinarily, posts created for advertising campaigns can be similar to ones posted on any other part of Instagram’s platform.
In fact, as a small business trying to gain more clientele, an Instagram ad should blend into the client’s feed. That way, the post will be intriguing to generate more clicks.
Create and Recycle Content Using Instagram
Advertisement campaigns require content that helps to capture the attention of your target audience. Yet, creating content for Instagram doesn’t need to be as challenging as some would be lead to believe.
Notwithstanding, digital marketing challenges small businesses to create content on a variety of platforms. Businesses create content for blogs, emails, podcasts, as well as other social media accounts. By recycling content from other platforms, small business owners can create fresh content for their Instagram following.
Recycling content can be done in several different ways, such as using an inspirational quote as a graphic design for Instagram. Moreover, another way to recycle content is by using an engaging podcast topic as a question on a small business’s Instagram story.
Comparatively, one of the biggest benefits of Instagram is being able to promote content from other digital outlets.
For example, to generate more traffic to a business’s website, it is smart to promote a blog post on Instagram. Furthermore, business owners can take one piece of content and turn it into several pieces that can help produce more customers and increase sales.
The Power of Instagram for Small Businesses
After examining the several benefits of Instagram for small businesses, you’ll notice the power this app plays in the marketing world. Yet, it will take some time along with effort before you witness the resounding results for yourself.
Are you looking to improve your digital marketing strategy by implementing the power of Instagram? Consequently, our company is ready to build with you. Likewise, once you fill out your contact information, we will get in touch with you on how to get started.