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Lead Generation

A Complete Guide to Small Business Lead Generation

By June 3, 2020November 20th, 2023No Comments

small business lead generationAs a small business owner, the fact that 20% of small businesses fail within their first year may sound like a death sentence. While this statistic is clearly less than ideal, what if we told you that there are concrete measures that you can take to prevent your business from failing by developing a comprehensive small business lead generation strategy?

Well, it’s true!

Utilizing small business lead generation strategies are a great way that you can ensure success in an increasingly competitive market. Here, we’re going to take a comprehensive look into some of the ways that your business can generate quality leads while reaching out to your target audience more effectively.

Read on to ensure that your business doesn’t become part of a gloomy statistic.

Promote Your Small Business

The first step toward generating leads is to get people looking at your content. You can’t do that without using top-notch digital marketing strategies. Here, we’re going to discuss various proven strategies that will help ensure that word of your small business reaches the people who will be most interested in your services!

SEO-Rich Content Creation

Before getting started with Search Engine Optimization (SEO), you’ll need to first understand what it is. SEO is the process of producing blog content that will drive you up in the rankings of Google and other search engines. This will place you higher up in search results so that your business gets more traffic.

SEO professionals use keywords to make sure that your page achieves the highest possible level of online visibility. Experts do this by utilizing professional tools to see the keywords that are most often searched by internet users prior to clicking on your website. The content production teams that you hire will use that specific keyword in the body of their content multiple times. Ultimately, this will boost your rankings for that keyword.

SEO experts will also use backlinks to reliable websites by integrating them seamlessly into your blog posts. Because these links take viewers to reputable pages, search engine crawlers see that you are associated with credible pages. They will therefore assume you to be credible, too. You then will rank more highly because search engines will boost your page to allow you to gain enhanced visibility.

Using Social Media Appropriately

Because over 3.6 billion people around the globe use social media, it’s essential that your business is active on platforms such as Twitter, Facebook, and Instagram. By creating and maintaining an official page on these sites, you have an easy way to engage with your target audience.

Posting content regularly reminds people of your small business. It also keeps you fresh in their minds. Content can include current promotions, sales, discounts, exclusive offers, giveaways, promotions, SEO-optimized articles about your services, and video content. When people see these posts, it’s more probable that they will click the DM icon to send you a message about your operations.

You also can generate leads directly within social media pages. You can use analytics software similar to Google Analytics to track the demographics of those who follow you on social media. This will help you discover who is visiting your page and what groups you need to cater to in your future marketing efforts.

Using Calls to Action (CTA)

No matter what promotional strategy you choose to focus your efforts on, your ultimate goal should be to establish a strong call to action (CTA.) This means:

  • Using strong words to denote the desired action at the beginning of your CTA (buy, purchase, shop, contact, subscribe, etc.)
  • Provoke enthusiasm in your audience by utilizing proper punctuation (an exclamation point goes a long way!)
  • Mention a promotion or sale that your business is currently hosting to garner immediate interest
  • Give the audience a strong rationale for taking the desired action

A CTA exists to link back to your site landing page and get people to interact with your services. Make sure that this link is clearly inserted and easy to navigate.

Build Your Official Website

The goal of a good CTA is to engage viewers to click, which will bring them to your official website.

It’s critical to note that your entire website must be up-to-date, user-friendly, and optimized in order for the lead generation process to be completed. If your site is difficult to navigate or has a poor appearance, people are going to click away within fifteen seconds of viewing any particular page within the site.

Components of a Great Website

The following traits are necessary for an engaging official website:

  • Easy navigation
  • Bold, clear text for high readability
  • A prominent logo
  • A color scheme that’s easy on the eyes- blue is generally the best color for websites
  • Images and graphics
  • Video content

Video is one of the most important aspects of a good website. 73% of consumers are more likely to make a purchase after viewing a video about them. An explainer video where a person talks to the camera about your services can form a person-to-person connection with your audience and inspire brand loyalty. Computerized animations make people laugh and are a memorable way to convey data.

Why Is This Important?

People need to remain on your site in order for leads to be generated. This is because they will need to fill out a form featured on your website or landing page for a specific offer. This offer could be a mailing list, some promotional offer, a coupon code at check-out time, or free shipping on their first purchase. Once this form is filled out and the information is sent in, voila! You have your lead.

Get Started With Small Business Lead Generation

While lead generation is a process involving multiple steps, it’s crucial in allowing your small business to sustain and thrive. Additionally, it’s a simple, effective process when you utilize the appropriate digital tools for lead-building.

Now that you know the basics of small business lead generation, it’s time to contact us. Our experts are happy to answer any lingering questions that you may have. We also will point you in the direction of our SEO, web design, and social media marketing services so that you can begin building high-quality leads right away.