61 percent of B2B marketers agree the organic traffic that SEO brings generates more leads than any other marketing strategy.
Therefore, your team should take advantage of SEO for business growth if it hasn’t done so already. Alternatively, your business could be missing out on all of the benefits that come with Google ranking.
SEO, or search engine optimization, could completely transform your business’ marketing strategy. To learn how, keep reading.
What Is SEO?
SEO is an acronym that stands for search engine optimization. This is a collection of digital marketing strategies that can help your site rank higher on search engine results pages (SERPs)
Higher site rankings lead to more exposure, web traffic, and revenue.
Understand how the cycle works? SEO, when done correctly, can convert leads instantly while increasing lead generation overall. Consequently, businesses can take advantage of those leads that Google and other search engines can bring in toward new business and additional revenue.
Note, an important distinction between SEO and PPC as the former focuses on organic search results while the latter is geared toward paid listings on SERPs.
Different Types of Marketing Strategies
Various forms of SEO exist, and they account for different business types and needs. However, we should differentiate the kinds of digital marketing first.
In this article we will concentrate on: organic SEO, local SEO, and PPC.
Organic SEO is the all-natural way of making sure that your website ranks on search engine results pages. As such, this strategy includes using keywords and other strategies to ensure that your web pages rank higher for specific topics.
Local SEO uses organic strategies; however, it’s focused on a specific locale. Local SEO is extremely popular for small businesses including both brick and mortar and online businesses.
Using local keywords including the city name can help local customers find your business. Likewise, businesses can also attract tourists with certain keywords.
PPC (pay-per-click) is the last kind of marketing strategy we’ll discuss. PPC advertising uses financial resources to ensure that web pages rank for certain keywords at the top of search engine results—these are often above both organic and local results. Improving PPC performance is a science in and of itself, and when done properly can increase sales.
Types of SEO
Subsections of an SEO strategy include on-page SEO, off-page SEO, and technical SEO.
On-page SEO includes everything on the web page that could control where it ranks on a search engine. Elements to consider include the following:
- Page design
Everything that visitors can view with their eyes counts as on-page SEO.
Conversely, off-page SEO refers to all of the factors that aren’t on your website.
With this in mind, links to the website that exist on other sites may influence overall ranking. These links can help improve the website’s reputation so that search engines are more likely to trust the website and recommend it to searchers.
Unfortunately, individuals can’t directly control off-page SEO. But, they can do their best to build relationships with other companies to improve their chances of building links on other websites.
Technical SEO focuses on the backend features of a website. For this reason, technical SEO includes any server optimizations that businesses may want to include to help with their search engine rankings.
SEO website design can help businesses improve both technical SEO and on-page SEO.
How Can I Use SEO for Business Growth?
If your business creates a digital marketing strategy that takes the types of SEO into account, your business will achieve new levels of growth that more traditional marketing can not yield in a digital economy. Below are some of the most significant impacts SEO will have on your business.
1. Online Visibility
SEO increases the website’s placement on SERPs, resulting in more people viewing the web pages. Considering that Google alone fields 3.5 billion searches a day, an SEO strategy for all search engines can give a lot of exposure.
Higher website rankings lead to a higher chance that potential customers will view the content. In light of this, exposure is one of the biggest influences on lead generation.
2. Target Audience
Search engine ranking strategies revolve around the use of keywords. Correspondingly, these keywords help businesses target the audience that they’re trying to reach.
Think of these keywords as the phrases that people type into the search engine when they’re trying to find something. The way that they phrase these keywords influences what comes up on the screen.
If businesses target the right words, they can reach the right audience. Furthermore, targeting the right people can help generate more leads and grow sales.
3. Lead Generation
Once businesses bring the right audience to their websites, they can turn them into qualified leads. The organic approach to SEO produces these all-natural leads more likely to become qualified leads.
Comparatively, the individuals who are clicking on the content are more likely to be interested in the content owing to more sales.
4. Convert Leads
After a business gathers their leads, they need to convert them to customers. Luckily, targeting the right audience can increase the lead conversion percentage of the business.
However, other factors can affect the lead conversion rate, too. This includes website design, usability, and user experience.
If someone has a difficult time navigating a website, they may not stay on it for long. This is why search engines are starting to place importance on website navigability when it comes to ranking.
Begin Your New Digital Marketing Strategy Today
Business owners need to invest in SEO.
Statistics speak for themselves, and they show that SEO improves all aspects of a business’s digital marketing strategy.
SEO for business growth is essential, no matter how big or small your business is.
If you’re unsure where to start, our team at VujaDay can help. We’re experts in SEO and overall digital marketing strategy. We help businesses develop productive search engine optimization strategies. Then, we follow up by helping businesses scale their growth.
If you’re ready to begin, check out our SEO services. Our team can’t wait to help your business conquer the world of SEO and convert more leads in the process.