This year, the COVID-19 pandemic has impacted every aspect of life, from how we work to where we spend our money. For businesses, the pandemic has caused mass layoffs and budget restrictions. According to a recent study, 76% of companies planned to slash their advertising budgets for 2020.
The good news is that more people are spending time online and looking for deals that align with their new lifestyles and budgets. Plenty of internet marketing ideas are available for you to revive your organization and come out strong in a post-COVID environment.
Try some of these summer marketing ideas to get your business back on track.
Balance Digital and Traditional Marketing Efforts
Even in a post-COVID environment, people are still spending less time going out and experiencing life like they used to. It will take a while to get back to normal. In the meantime, it’s important to ramp up your digital efforts to reach people at home.
Digital marketing ideas you can use this summer include updating your website and improving your e-commerce. Try tackling some of the optimizations you may have been putting off for a while. Even if business is in a slow period, it’s the perfect opportunity to rethink what you’ve been doing.
Even though many people are spending more time online, people are also experiencing digital fatigue. You can expect traditional marketing to be extremely valuable in a post-COVID world where customers crave the ability to travel. Start securing media placements now so you can beat your competition.
Offer Special Summer Deals
Throughout the Coronavirus pandemic, at least 40 million people lost their jobs since May. Many consumers don’t have the disposable income to spend on things they used to.
Heading into summer, think about marketing based on summer sales and promotions. Humanize your messaging by letting your customers know you understand what they’re facing right now.
Maintain your loyal customer base by marketing your deals through an email newsletter. You can also entice new clients through PPC advertising like Google Ads and social media ads.
Lowering your prices now might not seem smart, but it will protect you in the long run. Through sales and deals, you can focus on generating sustained revenue rather than suffering a large dip before customers can continue shopping like normal.
Focus on Local SEO
While people are traveling less, they’ll be shopping more within their local community. Focus on your local SEO, which is one of the best online marketing ideas you can use right now.
Optimizing your local SEO might include updating your Google My Business profile and asking for customer reviews. Also, consider making the content on your site specific to your city so you can show up in more local search rankings.
Through optimizing your local SEO, customers will be more likely to find you. Make it easy for them to make a transaction by offering additional methods for conversion through Google. You can make it easy for customers to shop, order or schedule appointments all through your Google listing.
Create Educational and Entertaining Content
Customers are constantly looking for new information throughout the pandemic. Through your content, it’s important to create a delicate balance of informational and entertaining content. While people are trying to stay informed, they also need more entertaining breaks.
Experiment with your content marketing and try new formats. You could create an email newsletter dedicated to Coronavirus updates while also developing and entertaining YouTube series.
By creating a variety of content, you can position your brand ahead of the industry and build brand awareness.
Focus on the Short-Term and Pivot Quickly
The nature of Corona marketing is that it’s constantly changing. Though many countries and states are pivoting back to normal, others have to restrict business again.
While your marketing your business, create more short-term goals and focus on pivoting quickly. One week you may be ramping up to reopen, while the next you could be shutting down again.
Instead of announcing your reopening plan, focus on marketing your brand and online sales. When it does come time to reopen, increased brand awareness means more customers will remember to visit you.
Maintain Customer Communication
Throughout all your marketing efforts this summer, maintain customer communication to stay relevant through COVID. Position your brand as a leader in your market by maintaining honesty and transparency.
Right now, customers are confused and unsure about what’s going to happen next. The day-to-day seems to change every day as well. Above all, prioritize your customers’ safety. Through email marketing or social media, make sure it’s clear how your business is handling the situation and what you’re doing about in-person sales.
This summer is a great time to open up more two-way communication if you haven’t already done so as well. Through your social media marketing, make sure someone on your team is reading through comments and messages. Respond to your customers promptly and keep them engaged.
Test Innovative Summer Marketing Ideas
Through the pandemic, it’s the perfect time to test cool marketing ideas you haven’t tried before. Your summer marketing ideas could include interesting new creative or virtual experiences.
Heading into the post-COVID environment won’t be exactly like the “normal” we’re used to, so customers are less likely to judge new ideas harshly. It’s a great time to get creative and enhance your marketing efforts.
Contact us at VujDay Digital to learn more about how we can help your summer marketing efforts. Our work includes marketing optimization that can protect your business and take it to the next level.